Established in 1937, Mopar- a portmanteau of the words “Motor” and “Parts” is the parts, service and customer care division of American automobile manufacturer Chrysler, officially FCA US LLC, the first initialism standing for Fiat Chrysler Automobiles. The acronym dates as far back as the 1930s, when it was trademarked and used to advertise a line of antifreeze products manufactured by the Chrysler Motor Parts Corporation in 1937. Chrysler Group LLC remained a subsidiary until December 15, 2014, when it was renamed FCA US LLC, to reflect the Fiat-Chrysler merger.
Mopar is the brand at FCA for aftersales service, customer care, genuine parts and accessories. Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with remaining assets, from its previous owner American Motors Corporation (AMC). The addition of Jeep in their brand certainly boosted their portfolio. First appearing as the trademark on a line of antifreeze products, Mopar has since been transformed into the official service, parts and customer care global provider for FCA brand vehicles.
Today, Mopar brand distributes more than 500,000 parts and accessories in over 150 markets around the world. Their core values and principles include Authenticity and expertise, passion and innovation, care and closeness; all of which are very crucial in the automobile industry. Presently, their brand comprises of more than 34,000 technicians and 7,000+ employees. They have been serving this industry for more than eight decades, which makes their brand highly reliable and experienced.
In the 70s, Mopar became the first to offer a dedicated parts delivery system. Mopar provides OEM glass for car brands like Jeep by meticulously testing out the vehicles. Their company includes state-of-the-art testing resources, including computer-aided engineering, computer modelling and endless testing labs. Moreover, they also offer its customers a wide range of accessories, constantly updated and custom built for cars Jeep. The term “Mopar” has passed into broader usage among car enthusiasts as an unambiguous reference to vehicles produced by Fiat Chrysler Automobiles. This term has thus become an inclusive word for any Chrysler-built vehicle. In fact, in Canada, Chrysler parts were sold under the “Chryco” and “AutoPar” brands until the Mopar brand was introduced into that nation’s market, starting in the late 1970s.
Mopar does not have dedicated assembly lines. There are 13 Mopar Custom Shops that install customer-chosen accessories on their vehicles before delivery. Over its 80 years, Mopar has sponsored a number of racers in a variety of motorsports series. Mopar sponsors the Mopar Mile-High NHRA Nationals held each July in Denver. It is the longest-running sponsorship in all of drag racing. Even now, true to form, the Mopar logo continues to undergo regular changes and transformations to improve public appeal. In 2002, the most current version of the Mopar logo was introduced as a throwback to the 1964 to 1971 design; the logo includes a larger Omega M symbol in blue with smaller “Mopar” text below.
It is interesting to note that many Mopar fans attribute the success of the brand to the introduction of the Hemi type engine. Most Mopar fans associate the label with the iconic Hemi engine. The Mopar community insists that passion is what binds Mopar aficionados together. Mopar has become a widespread, household name since its inception in 1937. For Mopar, service isn’t just about parts – it’s about people. They work towards providing best possible service to keep people’s lives moving. Looking into the future, Mopar aims to expand their global reach beyond the 150+ markets.